![]() Each person was instructed to write his/her name on the packet and send it on to a friend of acquittance who he thought would get the packet closer to the stock broker. In the packet was the name and address of a stockbroker who worked in Boston and lived in Sharon Massachusetts. Gladwell describes how in the 1960s the psychologist Stanley Milgram conducted an experiment to find an answer to the small-world problem and discover how an idea or trend spreads through a population.įor his experiment, he got the names of 160 people who lived in Omaha and mailed each of them a packet. The small - world phenomenon - the principle that we are all linked by short chains of acquaintances, or “six degrees of separation” - is a fundamental issue in social networks it is a basic statement about the abundance of short paths in a graph whose nodes are people, with links joining pairs who know one another - Wikipedia. “The power of context says that human beings are a lot more sensitive to their environment than they may seem.” The Law of the Few - A Deeper Look But when the subject thought that there were four other people hearing the seizures they went to help only 31% of the time. If the subject was alone he/she would run to the actor’s help 85% of the time. This was discovered by Two New York psychologists who through conducting a variety of tests found that one factor above all else predicted how subjects performed with this being the number of witnesses present.Īn example experiment put subjects in a room next to another room in which an actor had an epileptic fit. Gladwell describes how context can have a large effect on humans and does this through the “bystander problem”. This slogan became instaneously catchy catapulting the Winston cigarette brand to the forefront. Gladwell uses the example of the slog “Winston tastes good like a cigarette should.”. Stickiness Factorįor a message to be contagious it must be sticky. ![]() An analysis was performed on an gonorrhoea epidemic in Colorado and it was found that half of all cases came from four neighbourhoods representing 6% of the total geographic area. He goes on to describe the 80/20 principle with examples such as 20% of criminals commit 80% of crimes. Gladwell argues that some people matter more than others. If individuals representing all three of these groups endorse and advocate a new idea, it is much more likely that it will tip into exponential success. Gladwell describes these key types as Connectors, Mavens, and Salesmen. The Law of the Few contends that before widespread popularity can be attained, a few key types of people must champion an idea, concept, or product before it can reach the tipping point. In all social epidemics, a small handful of people wield a disproportionate amount of power. The first law of social epidemics is the Law of the Few. ![]() “The law of thew few looked at the kinds of people who are critical in spreading information….in order to be capable of sparking epidemics, ideas have to be memorable and move to action…epidemics are sensitive to the conditions and circumstances of the times and places in which they occur”. The Three rules of the tipping point are: ![]()
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